Are you a property developer, architect, interior designer or constructor looking for an innovative way to visualise a future building project?
At Think Or Swim Productions we use computer generated imagery (CGI) to create 3D fly throughs which can transport your investors and clients in and around a future build.
Imagine if you could travel around a complex before construction begins, or walk through a hotel foyer whilst it's just an architect's vision.
At Think Or Swim Productions we make the impossible, possible.
We are 3D animation masters, turning ideas into something tangible, transporting your potential clients into a building before a single brick is laid.
With a 3D fly through, you not only see the property but you can actually feel the space.
3D fly throughs are a perfect innovation for the property industry and can be used in a variety of ways such as part of the planning application or site bid, as a marketing tool to sell off plan or fundraise, as a visual aid to help appease locals over a contentious site, or for architects and interior designers to experiment with colours, lighting and aesthetics .
Lots Road South, was created to help London Square win their bid from the council by showing how the community would benefit from the development. The lifestyle mix of the elderly from the proposed care home and the residents integrating together in the new space was a key element of the brief.
Merchant Taylors' School required a fundraising video for their future cricket centre. At Think Or Swim Productions, our brilliant 3D animation team set to work on building and animating the structure in CGI, based on the CAD floor plans and a selection of artist images.
In this short clip we have superimposed and tracked the 3D model of the Julian Hill Cricket Centre into drone footage of the actual site where it will be constructed.
The Think Or Swim Productions modelling team start by creating a computer generated 3D digital representation of buildings or complexes, from your plans and designs. Everything is built accurately to scale.
Once the models are created, the Think or Swim Productions team works with you to decide on the camera path. It might be a fly through, a walk through, or both. It can be as fast or slow as you require. You will receive an unrendered 'wire frame' animation (see picture above) enabling you to provide feedback on changes before the next phase.
Working with your interior designers we can create rooms that are are identical to the future build. We add material textures, colour schemes, carpets, furniture, plants, pictures and utilities, all of which can all be built to spec. We then 'render' individual frames of each room for any final amends before client approval.
Lighting the internal rooms will bring the property to life. Our brilliant lighting team use light to add reflections and shadows. As the camera moves the lighting changes just as it would in reality, we can even show natural sunlight on a sunny day impacting the room.
After all amends are completed, the 3D animation is 'rendered' frame by frame. This can be a lengthy process, depending on the fine detail, the number of buildings/rooms, the lighting requirements and the length of the final film.
The final films will be delivered as per your brief. They can include voice overs, music or captions. Shorter edits and various aspect ratios can be exported for presentations, websites and social media.
The environment can make a big difference to how certain properties are perceived. If, for example, you are building a hotel, casino or property with specialist lighting, then dusk or night time settings may be beneficial.
You might choose to incorporate a conceptual stylised environment. By adding colours to the sky you can create a different ambience for the project.
Think Or Swim Productions
Office 7, Phoenix Business Centre, Rosslyn Crescent, Harrow, HA1 2SP
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info@thinkorswim.co.uk 07342 750954
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